Branding Really Is Personal

“Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.” – Richard Branson Branding your company means getting personal. It is about trust and...

What Is No Longer Serving You?

Spring is the time of year that most of us think of growth.  It is when the first flowers pop up out of the ground, the leaves start to turn green again and the air is just a little warmer each day. We open our windows and air out our house, we get out the...

Use Your Internal GPS System in Your Career

I’m sure you are familiar with a GPS system.  If you don’t have one in your car, you almost certainly have one on your phone. They help to guide us from point A to point B and they even allow us to detour to other stops along the way, such as when we need gas or...