We all have a personal story.  The story that got us to where we are today.  Our reason for doing what we do.  What compels us to keep going. 

That story is unique to you.  No one has the exact same story.  That is what you build your personal brand on.

  • What makes you different?
  • Identify your primary product.
  • What are your talents?
  • How do others identify you?

These are all questions to ask yourself and really think through the answers.  That is what is going to get you to the heart of your personal brand.

Here are some tips to follow:

  • Identify your core values
  • Be unique
  • Ask colleagues and friends to sum up your professional image
  • Share your message
  • Be authentic
  • Know your audience
  • Be yourself
  • Use the right vocabulary
  • Be useful
  • Live what you say
  • Be trustworthy
  • Believe in your brand
  • Create a portfolio of successes
  • Find and share great content

Using these tips will help you to identify your personal brand and get it out to the world in a bigger way.  You need to search your inner self and come to terms with your story.  Be honest with yourself and decide what way you want to present that story to the world to make sure that your personal brand is the best for you and provides a favorable opinion from everyone that comes in contact with you.