What is Your Brand?

You know the brands everyone notices like Nike, McDonalds, Dunkin Donuts, and Sears but did you know that it is important to brand yourself as well? We are each a brand.  Sometimes it just takes a little consideration to figure out which brand we are and how we want...

What is a Personal Brand?

“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding.  We are CEO’s of our own companies: Me Inc.  To be in business today, our most important job is to...