by Evelyn Kaufman | May 20, 2016 | Branding
You know the brands everyone notices like Nike, McDonalds, Dunkin Donuts, and Sears but did you know that it is important to brand yourself as well? We are each a brand. Sometimes it just takes a little consideration to figure out which brand we are and how we want...
by Evelyn Kaufman | Oct 13, 2014 | Branding, Job Search, Marketing, Networking
I’m sure you understand the importance of a good first impression when you are on the hunt for a new job. The thing you have to think about though now, that may not have been in issue before, is your social media profiles. Many employers (if they are on...
by Evelyn Kaufman | Oct 6, 2014 | Branding, Marketing, Networking
There are billions of people using the Internet in this day and age. It is a vehicle for both entertainment and professional purposes. You want to make sure that you keep your image professional and maintain your good reputation each day on the internet, in...
by Evelyn Kaufman | Jul 24, 2012 | Branding, Marketing
We all have a personal story. The story that got us to where we are today. Our reason for doing what we do. What compels us to keep going. That story is unique to you. No one has the exact same story. That is what you build your...
by Evelyn Kaufman | Jul 10, 2012 | Branding, Marketing
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEO’s of our own companies: Me Inc. To be in business today, our most important job is to...