Marketing Archives - The GPS Coach

Ready to Double your LinkedIn Connections?

by Evelyn Kaufman | Nov 17, 2014 | Marketing

LinkedIn is the “adult” in the LinkedIn and Facebook group. Facebook is where you post all the fun things and LinkedIn is where you post all the “business” stuff. It’s kind of like two people standing together. One is in jeans, a t-shirt and sneakers and the other is...

Create Boundaries on Social Media

by Evelyn Kaufman | Nov 10, 2014 | Marketing

There is a very high percentage of people that use social media. This number ranges in age from our kids (usually 10 years of age and up) all the way to our parents. The opportunity to connect with personal and business contacts is at an all-time high. Facebook is a...

Are Your Social Media Profiles Professional?

by Evelyn Kaufman | Oct 13, 2014 | Branding, Job Search, Marketing, Networking

I’m sure you understand the importance of a good first impression when you are on the hunt for a new job. The thing you have to think about though now, that may not have been in issue before, is your social media profiles. Many employers (if they are on...

Maintain a Professional Image Online

by Evelyn Kaufman | Oct 6, 2014 | Branding, Marketing, Networking

There are billions of people using the Internet in this day and age. It is a vehicle for both entertainment and professional purposes. You want to make sure that you keep your image professional and maintain your good reputation each day on the internet, in...

Use Your Personal Story to Build Your Personal Brand

by Evelyn Kaufman | Jul 24, 2012 | Branding, Marketing

We all have a personal story. The story that got us to where we are today. Our reason for doing what we do. What compels us to keep going. That story is unique to you. No one has the exact same story. That is what you build your...

What is a Personal Brand?

by Evelyn Kaufman | Jul 10, 2012 | Branding, Marketing

“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEO’s of our own companies: Me Inc. To be in business today, our most important job is to...